Alzheimer’s Research UK launches £1m partnership with Iceland Foods

Via Alzheimer’s Research UK

The Charity of the Year Partnership for 2011 will boost research into early-onset dementia by at least £1million.

Iceland Foods Chief Executive Malcolm Walker launched the partnership alongside an expedition he and his son Richard will undertake to climb Everest in March. The pair’s goal to conquer the 23,000ft North Col of Everest forms the centrepiece to the company’s fundraising efforts for the UK’s leading dementia research charity.

Rebecca Wood, Chief Executive of Alzheimer’s Research UK, said:

We’re delighted that Alzheimer’s Research UK has been named Iceland’s Charity of the Year for 2011. This support and Malcolm’s extraordinary efforts to conquer Everest will be a major boost to research into dementia, a condition that affects over 820,000 people in the UK today. Research is the only answer to dementia, but it is desperately underfunded, so Iceland’s backing could not be more important.

More information on the Everest team is available from the expedition site