Improving dementia awareness in East Berkshire

ContactBracknell and Ascot CCG
Telephone01753 636 833
Address1st Floor, King Edward VII Hospital, St Leonard’s Road, Windsor, Berkshire, SL4 3DP

This project will deliver Dementia Awareness training to support in East Berkshire people to better understand the different types of dementia, some of the associated behaviours and reasons behind them. People will also learn more about how to support someone who is confused and vulnerable due to their dementia.

It is widely recognised that remaining physically and mentally active and engaging in community life can have a significant impact on a person’s well-being. This project wants to see people with dementia and their carers feel confident when out and about in the community knowing that people understand dementia better.


The Local Authorities in Berkshire East want to be part of a dementia friendly community that understands how to support people with dementia and their carers.  Educating and supporting companies, teams and people providing community-wide services to promote understanding of what dementia is and what living with dementia feels like is key to achieving this ambition.

This project sees specifically developed Dementia Awareness training being delivered to customer facing staff teams throughout the community including care agencies who will then be better able to support people with dementia.

Organisations will be given the opportunity to nominate Dementia Champions who will be trained to deliver the training throughout their organisation beyond the lifetime of this project.

Organisations who have completed the training will be able to display a Forget-Me-Not symbol to demonstrate that staff are Dementia Aware – echoing the existing Safe Place scheme and Butterfly Scheme. They will also be able to update their information on the Disabled Go on-line guide to reflect their enhanced accessibility. Please see section 3 for more information on these existing schemes.

People with dementia will be invited to carry an e-card or Advantage Card (explained in section 3 of this bid) with a Forget-Me-Not symbol displayed which will inform people in the community that they have dementia and may need support.


  • Approximately 300 Dementia Awareness training sessions will be delivered across East Berkshire.
  • All non-dementia-specific care agencies will complete the Dementia Awareness training.
  • A significant proportion of the 100+ retail and leisure outlets who have signed up to the Safe Place scheme will commit to completing the Dementia Awareness training and displaying the Forget-Me-Not symbol. A refresh of the safe place publicity will increase awareness and engagement of local businesses with the scheme.
  • Approximately 4,000 safe place scheme cards will be disseminated to people with dementia throughout Berkshire East.


Time scale Activity
October – November 2012 Project board to decide who/how best to deliver training.
October 2012 – December 2012 Forget-Me-Not window stickers and e-cards printed.
October 2012 – November 2013 Dementia Awareness training, safe-place extension and Forget-Me-Not scheme publicised throughout local community.
November 2012 – October 2013 Training provided to organisations throughout the 3 Local Authority areas.
January – October 2013 Evaluation of training outcomes for staff teams and people with dementia and their families.
January – October 2013 Dementia Champions identified and trained.

Anticipated outcomes

  • People with dementia and their carers will be able to plan their activities by Disabled Go to check if a place has completed Dementia Awareness training.
  • People with dementia and their carers will feel more confident when out and about knowing that an increasing number of organisations understand dementia.
  • People with dementia and their carers will go out into the community more often.

2 thoughts on “Improving dementia awareness in East Berkshire

    1. Rowan Post author

      Hi Carol,

      Thank you for your enquiry, I recommend that you contact the project lead (Vijayan Shana, Project Lead, Bracknell and Ascot CCG) directly as per the contact details at the top of this page.

      on behalf of the Dementia Partnerships

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