This briefing paper, published by the 2020 Public Services Hub, explores the challenges of quality and funding for the adult social care sector through the lens of the personalisation agenda.

Download Personalisation: lessons from social care

The author, Alex Fox, argues that personalisation encourages innovation, offering the potential to create new markets around localised and individual needs.

Fox also asserts that the changes associated with personalisation have successfully transformed many people’s relationships with their services, but less so their relationships with their communities. The paper also examines what the role of families, communities and collaborative groups could be in designing and providing support and creating inclusive communities.

The paper concludes with five recommendations to increase the availability and use of new, community-based approaches to support and inclusion.