Best loved stars and former presenters of This Morning Phillip Schofield, Fern Britton, Phil Vickery, John Scott, and celebrity hair stylist Nicky Clarke have all pledged their support to this year’s campaign to raise money for the Alzheimer’s Society.

The coastal fashion company will be selling limited edition Christmas e-cards on their website, each designed with a celebrity in mind and personal celeb message. All proceeds will be donated to the Alzheimer’s Society which provides awareness, advice and care for people with the progressive disease up and down the country.

Philip Schofield was particularly moved to pledge his support from his experiences of meeting sufferers of the disease, which affects 465,000 people in the UK alone. He said:

“Having met suffers of Alzheimer’s and their relatives during my time presenting ITV’s This Morning show I have witnessed what a shocking disease it is. I am proud to support the wonderful work the Alzheimer’s Society does and I sincerely hope that through their investment into research one day a cure will be found.”

The funds raised through Seasalt’s Christmas e-cards will prove to be a great help to the charity. Every year the Alzheimer’s Society invests around £2 million a year into its research programme, which helps the charity improve the quality of life for people with dementia, such as researching causes and ways in which people with the disease can be looked after.

Seasalt were inspired to help and raise awareness of the charity after visiting a Memory Cafe in Helston. Press and Communications Coordinator Kelly Trainor said:

“After seeing the hard work that the Alzheimer’s Society does and the difference they make to the people living with dementia in the community, we were moved to help in any way that we could. We’re really excited that Phillip, Fern, Phil, John and Nicky are supporting the e-cards. Their support will raise the profile of the cards so that we can raise as much money as possible for the Alzheimer’s Society.”

E-cards are priced at just £1.50 each and with five different cards to pick from, there’s one to suit everybody. E-cards will be available on Seasalt’s website www.seasaltcornwall.co.uk at the end of November, priced at £1.50.